Woodman’s and Instacart Collaborate on EBT SNAP Expansion


JANESVILLE, Wis. (WMTV) – The online grocery platform Instacart on Friday announced the extension of its payment integration of its Supplemental Nutrition Assistance Program (EBT SNAP), a federal assistance program for nutrition, to include Woodman’s Markets.

EBT SNAP participants will now be able to access their benefits for same-day online grocery delivery from 18 Woodman’s Markets across Wisconsin, according to Instacart.

“Woodman’s is delighted to bring our extensive online selection, coupled with our daily low prices, to a whole new audience,” said Clint Woodman, President of Woodman’s Markets. “Our work to integrate SNAP / EBT acceptance into our e-commerce programs is now underway. Current and potential customers will now be able to enjoy their benefits not only in our stores, but also online. “

Using the Instacart website and mobile app, attendees can enter their EBT food card information as a payment method when shopping. Customers can select how much of their perks they want to attribute to their order. Delivery orders can be scheduled several days in advance or delivered within hours.

“Expanding EBT SNAP to achieve same-day online grocery delivery is important in helping people access the food they need, and we look forward to introducing this payment integration in Wisconsin and Illinois. in partnership with Woodman’s Markets ”, David Healy, Retail Partnerships at Instacart mentioned.

The collaboration comes after the USDA Food and Nutrition Service’s recent approval to authorize the online partnership, Instacart said.

To help subsidize the costs of EBT SNAP participants, Instacart waives their shipping charges on up to three EBT SNAP orders until September 16, 2021. Customers must have a valid EBT card associated with their Instacart account.

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