40 participating small businesses complete the Digital Empowerment and Acceleration For Latin @ Entrepreneurs (Deale) program of the Hispanic Chamber of Commerce of the Nashville area
Nashville, TN (TN Tribune) – The Nashville Area Hispanic Chamber of Commerce (NAHCC) and its board of directors are proud to announce the completion of its first intensive 15-week empowerment and acceleration program Digital for the Latin @ Entrepreneur (DEALE) which between phases 1, 2 and 3 graduated a total of 40 participants from the Hispanic business community from August to November 2021.
The NAHCC’s Digital Empowerment and Acceleration for the Latin @ Entrepreneur Program or Programa de Empoderamiento Digital y AceleraciÃ³n Empresarial Latin @ (in Spanish) was created by the Hispanic Chamber of Commerce of the Nashville area in partnership with the NAHCC Foundation to empower and equip small, Hispanic, minority and women owned businesses with the skills on digital tools to develop their online presence and enhance their business skills with the goal of increasing sales, improving customer relationships and the management of their companies and work teams.
In the context of the impact of COVID-19, small businesses in our community are faced with the challenge of adapting to the digital world: reporting their financial activity to access essential capital; analyze and understand sales, revenue, labor and inventory, maximizing the resources available to overcome a pandemic particularly affecting small business owners; and to establish and maintain a strong link with their communities through digital channels and grow their business.
It is essential for small businesses to have a strong online presence, not only as a business but as a business owner, as it is often the entrepreneur who leads the way.
NAHCC DEALE 3 objectives:
Empower Hispanic / Latino entrepreneurs to overcome the barriers of digital learning and have a leading influence in their communities.
Equip Hispanic / Latino entrepreneurs with the knowledge they need to generate their own digital marketing, social media and financial growth strategies.
Equip Hispanic / Latino entrepreneurs with strategic knowledge of the digital tools available to facilitate business management tasks and put new marketing strategies into practice.
Between Phases 1, 2 and 3, a total of 40 participating students graduated from our Digital Empowerment and Acceleration Program for the Latin @ Entrepreneur (DEALE) program. Topics covered in the 3 phases, totaling 15 weekly intensive sessions, included:
Social media, organic and paid strategies for Facebook and Instagram
Website content and optimization using Google tools (Test My Site and Google Analytics)
Online presence in Google search, Maps and Merchant Center
Market strategies to implement a growth plan and smart goals
Introduction to Accounting and Account Classification Using QuickBooks
Set up and leverage a point of sale (POS) system
Human Resources and Corporate Leadership for Small Businesses
Launched in August 2021, each DEALE topic was carefully selected taking into account feedback from surveys and polls (in Spanish) from a group of 110 Hispanic women entrepreneurs that the NAHCC has trained under the âLatinas for Equal Businessâ brand. Opportunities â(Latinas4EBO) at the beginning. pandemic and over 300 NAHCC member companies, including participants in our 75 weekly online briefings from March 2020 to July 2021. Seasoned professionals were then selected to serve as presenters so that knowledge, the tips and tricks shared with course participants are tailored to the multicultural and multilingual context of small businesses in our community. Emphasis was placed on the latest trends in each topic, such as influencer marketing and video trends and the features of the most used digital tools in the United States for small businesses.
Our most recent poll shows that âThanks to DEALEââ¦.
83% “realized the importance of digital tools for companies”
66% “overcame the fear of using technology”
66% “have created a strategy and a calendar in social networks”
66% “increased their efforts to have an online presence”
In addition, our survey shows significant improvements in the accessibility of information in Spanish as well as the ease of presenting and presenting your business to the public and other business owners. This translates into empowered Latino, Latino and Hispanic business owners !!
The objectives of DEALE, to empower, inform and equip business leaders have been achieved insofar as our participants are able to show in a concrete way how to put into action what they have learned together. Juntos Podemos!
NAHCC programs are made possible through the support of members, corporate sponsors and community partners.
Want to know more about our organization? Please email us at [email protected] or call 615-216-5737 or visit www.nashvillehispanicchamber.com